Many people may think that the function for culture jamming is to solve problems. No doubt that culture jamming really effective for solving problems. In this article it has point out some other thing that culture jamming is useful for.
One of the important functions of culture jamming is to catalyze outreach and solidarity. First, it can influence people thinking or their action. Also, it has power to influence the people to change their attitude or decision making. Some of the advertising will try to use it to affect their audiences but culture jamming is something related to the society and self-awareness. Some people argue that the culture jamming is something that like commercial advertising but in the article it has emphasize that culture jamming will never approach the scale of commercial advertising. The jammer will use internet to publicize their message to the public. Second, the culture jamming can work like a group project. It can help to build up a new community that let people together on a regular basis.
Also, culture jamming is something that related to our culture. It can help to build counter-culture. "[P]roblems cannot be solved by the same level of thinking that created them" (Einstein). Culture jamming can help us to change the level of thinking. It has given us a choice to think more about our society and step out or creative a new culture in order to solve our problems in nowadays. Some people may argue that culture jamming is not good because it has breaking down our traditional culture. But in the recent world, change is one of the important things that we should do.
Culture jammin is just one of the tools that to helps you to create a better socteiy. But the important is we should use it with awareness of what it can and can't accomplish.
http://www.worldchanging.com/archives/003259.html
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