Nowadays, most women participate in workforce, and advanced technology provides women to have a wider range of choice on where and when to work. The reading titled “The Normalization of Flexible Female Labor in the Information Economy”. The main focus of this article is to question the impact of flexible working economy for women as directing women to have family & work advance in society. When information communication technology is developed from day by day, the reading suggested us to look at how technology could cooperate with businesswoman. Besides it questions the impact of this kind of flexible working economy for women, re-think their participation in work force and the meaning of ‘work’.
There are some points that are important in this article which are dualities, second shift and flexibility. These key words have a very close relationship with technology and businesswomen.
Based on the content of lecture 1, dualities are just human’s construction that is forced upon us. Things are needed to be distinguish to the extremity meaning, for example, body/ mind, human/ machine or nature/ culture. However the existence of cyborg could break down the dualities, this consequence is much like the dualities between work and home. Because when technology allows people to choice when and when to work, the meaning of private and public is become blur when people choose to do their business at home.
For the ‘second shift’, it has a greater connection with working women. When Moms choose work from home, on one hand, they work, on the other hand, they have to take care of children or do the family work. This is so called ‘second shift’ which means they are having two jobs at the same.
Is it a real flexibility for women? Maybe not.
Because the women who choose work from home, people will think that they should also take care of children. In society, it is already assume women as the primary care-giver in family relationships. Therefore, the ‘choice’, the ‘flexibility’ are just to reinforce the practices of gender division of labor in family & society.
This assumption is always shown in advertising. The following video is an example - 'Netvigator home wireless':
What’s your opinion of the position of the Mom & Dad in the video?
You may discuss by starting think of below question:
1. What does “work” means in your mind? (when, where, what, who, how)
2. What are the differences between mom and dad? And how do you feel that?
3. Is technology helping women to be more self-determination? Are women now having more bargaining power to be what they want to be?
4. Does advanced technology change women identity in workplace? Can it be able to reconstruct the gender identity or make it worst?
5. When the moms are being symbolized as a “work at home mom” and deal with two jobs at the same time. What boundaries does it break down or blur?
6. What social attitudes towards gender roles does it produce?
By
Joey Wong
Ashley Wong